Looking at the image above, we see the exploration of the word ArteSana, sketched in my handwriting, shaped through different lettering styles and botanical illustrations details, such as twigs, leaves, flowers, and spirals.
These sketches hold more than just artistic experiments. They capture moments of exploration, doubt, deeper reflection, contentment, and hope.
They represent more than a word or ideas.
I remember those days, sitting with my notebook, pen in hand, heart full of dreams, trying to bring structure to my vision for my brand ArteSana Handmade Designs.
These sketches were like seeds, planted deep in the earth, growing quietly in the dark, gathering strength and hope.
With patience and care, they began to push through the soil, reaching for the light.
For years, I had been with lack of inspiration to find a name that truly reflected my essence.
A name that would not only represent what I create, but also how I create.
And then, at the right moment, the word ArteSana came to me, like a whisper.
…It had always been there.
Every creation, every piece of art, is like a petal unfolding — a reflection of the true Self,
revealing what we are capable of creating and transforming.
Verónica Di Leo
